Business Landscape: 7 Key Reasons Why Customer Reviews Are Important

About 95% of consumers read online reviews before making a purchase. Another 93% of customers use reviews to determine a company’s credibility. Meanwhile, 92% are more likely to make a purchase after reading a review.

The business landscape is constantly changing. You need to ensure your business stands out. With customer reviews, you can improve your online presence.

Your online visibility will rise as well.

Customer reviews do a lot more than boost sales. Here are the seven reasons you need to add reviews to your marketing strategy. Without online customer reviews, however, you could struggle this year.

Keep reading to learn more about how reviews can benefit your business.

1. Gather Insights

What changes have you made to your business in the last year? Are you adapting in light of COVID-19?

More customers are staying at home to avoid contracting the virus. The business landscape has changed as a result. More companies need to use online resources to hear from and reach their customers.

If you’re not listening to your customers, you’ll fail to assess their needs.

If you can’t adapt your business with their needs in mind, customers will go elsewhere.

Customer reviews allow you to listen to customers, even during quarantines. Where are your customers struggling? How can you improve their user experience?

Are you offering deliveries or taking online sales? Is there a chat function on your website that makes it easy for customers to ask questions?

If you’re not listening to your customers, you’ll fail to make improvements to your business. Every negative review you receive is an opportunity to improve. You can keep your eyes on the business landscape and spot changes down the road.

Instead of falling behind the competition, you can get a step ahead.

Listen to your customers. Help them by offering easy solutions to their problems. Otherwise, they’ll think you’re unwilling to make improvements.

Customers could turn toward businesses that care more about their struggles as a result.

2. Boost SEO Rankings

Search engine optimization (SEO) helps your website rank higher on search engines like Google. Higher rankings can improve your online visibility, allowing you to reach more customers. If your website doesn’t rank on the first page, customers might not realize you exist.

You can use customer reviews to improve rankings on search engines like Google.

Local SEO allows you to focus on your nearby customers. You can improve your local SEO ranking by asking customers to post reviews on your Google My Business listing.

Your Google My Business listing occupies a prominent amount of space on a search results page. Consumers will see your five-star ranking and start reading your reviews. They’ll see that other customers trust your business and realize they can trust you, too.

Then, consumers can click on your phone number or get directions straight from the Google My Business listing.

When determining rankings, Google looks for specific signals that indicate you’re a relevant resource to customers. For starters, Google looks at how many reviews you’ve received. It also looks at the velocity, or how quickly you receive reviews.

By generating more reviews on your Google My Business listing, you can improve rankings to reach more customers!

3. Boost Brand Awareness

Improving your SEO ranking with customer reviews can also help you generate more brand awareness.

Consumers won’t choose your business if they don’t know who you are. Instead, you need to develop an online presence. Posting reviews on your website can help you rank higher on Google.

The higher you rank, the more often people will see your business. 

Over time, people will start to remember and recognize your company. The next time they need your product or service, they’ll remember your business.

Using customer reviews to boost your SEO ranking can help you become a go-to resource in your industry. 

4. Build Trust and Loyalty

Customers turn to reviews to learn more about businesses and their products. Otherwise, why should they choose you over your competitors? They need a reason to trust you.

Learning more about your business can help consumers feel comfortable about your brand. In fact, about 85% of people trust online reviews as much as they trust their friends. 

Consumers will see why your customers trust you and decide to trust you, too. 

In time, brand trust can become brand loyalty. Customers will keep coming back to your business, allowing you to retain long-time customers. Your ROI will improve as a result. 

5. Generate Website Traffic

As your online rankings improve, you can reach the top of a search engine results page. Consumers will see your business before anyone else’s. They’ll click on your content to visit your website.

Increasing traffic to your site can improve rankings, too.

Customers can read reviews on your social media platforms, Google My Business listing, and other directories. As they read these reviews, they’ll discover the value of your business. They’ll visit your website to learn more!

You can see an example of customer reviews on Yelp here:

6. Develop Transparency

Remember, customers want to choose a business they can trust. If they can’t learn about your business, they might not choose you. By generating online customer reviews, you can remain open and honest about your business. 

Customers will see you have nothing to hide.

You can also use reviews to answer questions your customers have. Answering their questions will help calm their concerns. They’ll see you as an open, honest brand.

7. Increase Leads and Sales

Online customer reviews can help you generate more online leads and sales, too. 

Remember, customers won’t choose your business if you’re an enigma. Reviews can help them learn more about your business. They’ll see you as trustworthy and decide to make a purchase themselves. 

As you generate more traffic to your website through your reviews, you can entice these visitors to make a purchase. Meanwhile, retaining long-time customers can benefit your ROI, allowing you to grow!

5 Stars: Why Customer Reviews are Important to the Business Landscape

Don’t take your customers for granted. Instead, use online customer reviews to listen to their concerns. With help from your customers, you can stay a step ahead despite an ever-changing business landscape. 

Your online presence will improve, allowing you to reach more customers, too.

Searching for more helpful tips and tricks you can use this year? We’re here to help!

Explore our latest guides today to get started. 

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