Plus Amazon is giving early access to the sale to its Prime members from 2 PM on September 20. The minimum purchase and maximum discount criteria will change through the period, including the categories it will be applicable for. Flipkart believes that fashion will drive more than 60 per cent of all sales during these four days.
On white goods, Flipkart is doling out exchange offers on big TV screens from Samsung, Sony and LG and no-cost EMIs on a range of refrigerators and washing machines. The deals include upto Rs 500 cashback to those who purchase using Amazon pay balance. The extra Amazon Pay cashback for Prime members is available from 12:00 pm, September 20 to 11:59 pm, September 20, 2017.
"We expect more customers to join the digital ecosystem and shop with us during this festive season". Analysts from Forrester and RedSeer estimate the main sale days for Flipkart and Amazon India could deliver gross sales of $1.5-1.7 billion. The Snapdeal Unbox Diwali Sale starts today, and will be on till 25th September.
Earphones, Speakers, External Hard Drives and Personal Care Appliances will come with discounts up to 60%.
Other phones that have received a discount under Amazon Great Indian Festival Sale are from Samsung and Lenovo. Prominent e-commerce portals such as Flipkart.com, Amazon.in, Snapdeal.com, Shopclues.com, PaytmMall.com, and Myntra.com, among others, are offering discounts on apparel, electronics, and smartphones that could go up to 80%. There are also reports that both the online marketplaces are offering some cashback offers on payment through various credit or debit cards. Take advantage of the offer which the Flipkart and Amazon are providing to the customers.
2- Prime members will enjoy "Prime Exclusive Deals on top brands every day of the sale", Amazon India noted. The Smartron.srt phone will see a price cut of Rs. 5,000 and will be up for sale for Rs. 8,999. Also, there is a lightning sale going on for some smartphones, which will be selling with additional discounts.
"We're betting on an online-to-offline (O2O) delivery model where a majority of our orders are being serviced by the nearest brand-authorised store, large retail chain or small shopkeeper", said Amit Sinha, COO, Paytm Mall.