New Apple store's roof looks like a giant MacBook Air

Posted June 24, 2017

The store's shape and looks remind of a Macbook, due to the metallic roof and the lid-shaped profile; but a large white Apple logo that construction workers rolled on top of the roof yesterday, erased any doubt of whether the finished building will resemble an Apple laptop. Whether or not that's an intentional decision on Apple's part, remains to be seen.

Designed by London-based Foster+Partners, the store is a relocation of Apple's original Chicago flagship and is a 20,000-square-foot space which, upon completion, will have all-glass walls and a thin, carbon fiber roof. that looks like a MacBook. Apple has been mum on when the new store will open. Some take photos and videos before the Apple logo is rolled up.

Though the Apple logo on top wasn't in original plans, outlets like the Chicago Tribune and NBC Chicago made mention of the logo's inclusion on top of the building as early as March 28th.

The store is located in Chicago.

While there are many retail chains that open doors to new stores year round, few do it at the level of Apple.

Apple is planning on moving its 679 N. Michigan Ave. store to the new location, situated on one end of the North Michigan Avenue shopping area alongside the Chicago River. However, as the company continues to expand its retail presence across the globe, firms like Foster+Partners are taking over a good deal of the legwork in designing new stores.