Google to stop scanning Gmail for ad targeting

Posted June 24, 2017

After the change is implemented, Gmail ads will be "in line" with how Google personalizes ads for its other products.

Call it trickle-down privacy: Google announced that it will no longer scan your emails to personalize the ads you see in Gmail. "G Suite will continue to bead-freee". While we're a long way away from complete privacy from Google's prying eyes (and will nearly certainly never get there), the company's decision to stop pulling information from Gmail certainly is encouraging. As the current announcement does make it clear that G Suite is already "gaining enormous traction" and that "there are more than 3 million paying companies" now using Google's businesses-focused suite. "Ads shown are based on users' settings". You can bet that this latest move was created to convince even more businesses to hop on G Suite-even though the policy change is aimed at the consumer version of Gmail, it shows that Google is taking user privacy into consideration.

A Google statement said Gmail users would still see "personalized" ads and marketing messages but these would be based on other data, which may include search queries or browsing habits. Again, doing so won't eliminate ads from your Gmail, it just means the ones you receive will random and potentially less aligned with your interests.

'Users can change those settings at any time, including disabling ads personalization'.

In 2014, Google was accused of violating state and federal wiretap laws for scanning the Gmail inboxes of American students, which use its Apps for Education suite, to deliver targeted advertisements. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail.

Google said it plans to stop email scanning in Gmail "later this year".

'Gmail add-ons will enable features like payments and invoicing directly within Gmail, further revolutionizing what can be accomplished in email'. More details about when the change will be made or how it will roll out weren't provided.