The two companies are working on an AR app that will enable people to try out virtual furniture in their homes before they actually buy it. "It's super interesting to us".
Valdsgaard said that the Apple's AR technology is so enhanced that the positioning of the products using the app will be 'millimeter precise, ' with completely accurate sizes and lighting. Now, thanks to an interview with Ikea digital transformation manager Michael Valdsgaard at Di Digital, we're getting a little more information on the fruits of that partnership.
"We've talked to Ikea, and they have 3D images of their furniture line".
So it has always been a pretty well-known fact that Apple is interested in augmented reality, and that was made much clearer during WWDC when Apple announced ARKit that helps developers create AR-based apps for iOS devices. The app will make it possible for customers to try furniture in their homes to see how it looks before actually buying it. In the future, Valdsgaard implied, the purchase could take place within the app: "It's the ambition, but I cannot promise [the payment facility] will work in the first version". Now, as per the company, Apple's AR platform will allow for a much greater quality and consistency. We have nearly 400 and we want to complement them in as many ways as possible through mobiles, social media, AR, and third-party e-merchants.
This move will definitely give Ikea more edge over the other companies, considering that the company is already using photo-realistic renders instead of product photos in its existing catalog for some time now and it will be able to drop these same 3D models into the AR app. As for now, what do you think about IKEA's attempts to integrate Apple's ARKit in a new app?