Streaming Deals Like Amazon's NFL Deal Not 'Smart For Us — Netflix

Posted Апреля 25, 2017

Netflix ended March with almost 48 million subscribers outside the U.S.

USA streaming net additions: 1.42 million vs. the firm's estimate of 1.52 million.

Earlier this month, Amazon and the National Football League announced that the e-commerce giant had obtained the exclusive live streaming rights - for a reported $50 million - to broadcast 10 Thursday night football games through its Prime Video service.

"The opportunity provided to us by the growth of the global internet is very big and our plan is to keep investing as we increase membership, revenue and operating margins", Netflix CEO Reed Hastings wrote in the quarterly shareholders letter. "But Netflix clearly had a vision before those devices became so ubiquitous", he added.

Netflix, whose original shows include the award-winning British drama "The Crown" and "A Series of Unfortunate Events", added 3.53 million subscribers outside the United States in the quarter ended March 31.

Netflix net additions were slightly down on the comparable period last year partly because the launch of popular political drama House of Cards Season 5 has moved from Q1 to Q2 this year.

As far as the first quarter is concerned, The company managed to bring 1.42 million domestic and 3.53 million worldwide subscribers to its ranks.

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While Amazon was behind the curve when it came to streaming video and expansion into global markets, the company is quickly making up ground on Netflix, especially when it comes to its commitment producing original content.

Netflix CEO Reed Hastings anticipates the next 100 million subscribers to expand more swiftly than the first 100 million, but he didn't give a particuar schedule during an online video review of the organization's first quarter. Operating margin is expected to slip from 9.7% in the first quarter to 4.4% in the second quarter, but the company reiterated its 7% target operating margin for the year.

Los Gatos, the company in California has a current market value as $US63 billion.

Movie and TV studios typically also demand more money as more people subscribe to channels to in an effort to make as much as possible off their content.

Netflix had piled up $1.5 billion in operating losses on its global operations until the first quarter, when its streaming service outside the USA posted an operating profit of $43 million.

It added that its marketing spend would be ramped up, with more that US$1bn alone being spent on advertising its content.

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