Facebook's new camera could make you question reality

Posted April 20, 2017

The Facebook boss described the previous rollout of camera functionality across all of Facebook's apps as "act one". According to reports, the first effects will now be available inside facebook's camera feature on smartphones. The Camera Effects platform is created to be compatible with future augmented reality hardware, such as eyeglasses but in the meantime the effects will be available inside Facebook's Camera feature on smartphones.

Unveiling Facebook's new "Camera Effects" platform, aimed at giving rival Snap a run for their money among the selfie crowd, Zuckerberg showed off some a number of unique augmented and mixed-reality applications and technologies that'll be on offer to both users and developers. "We see the beginning of a new platform, we're going to make the camera the first mainstream AR platform", announced Zuckerberg.

"Even though we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality camera forward".

He said that Facebook expected it would turn artificial intelligence, ubiquitous internet connectivity, virtual and augmented reality into viable parts of Facebook business over the next decade. AR has also enabled people to assemble a virtual human brain or hang out with a hologram of Mad Men star Jon Hamm, writes The Australian Financial Review. Facebook's new virtual reality app will make it feel like you're in the same room as friends, or on the same beach, garden or park - the new VR app can transport your avatar anywhere. Recently the company has launched stories on its platform.

While Snapchat's offering to developers is limited to geofilters, Facebook has invited its worldwide developer community to use its tools to create geofilters, filters, masks, etc.

Facebook states that its Messenger Platform has more than 1.2 billion people, 100,000 developers and 100,000 monthly active bots, and 2 billion messages are sent between people and businesses on Messenger every month, so it's no wonder they're making major new add ons and improvements to their ever popular platform. Users will be able to directly add in a chat bot to their Messenger group thread and share the conversation.