Augmented reality superimposes images on the real world, while virtual reality immerses people in a computer-generated world.
"We are making the camera the first augmented reality platform", Zuckerberg said, kicking off Facebook's F8 developer conference in San Jose this morning.
Facebook does innovation to serve "everyone" in the community and not just the "high end", its CEO Mark Zuckerberg has said in an apparent swipe at Snapchat boss' reported "poor countries" remark that triggered a controversy in India. Mark Zuckerberg called "Camera" the first mainstream augmented reality platform.
Pokemon Go, developed by Nintendo Co and Niantic Inc, generated millions of followers worldwide, with players using their phones to capture animated creatures that appear in real locations.
The possibilities for AR are only limited by a developer's imagination and there are plenty of ways in which the real world can be manipulated using this technology. For example, Facebook recently launched its own "stories", which are a collection of photos and videos that can be viewed by friends for a limited amount of time, as well as various masks and filters heavily inspired by Snapchat.
"We're building further out beyond augmented reality, and that includes work around direct brain interfaces that one day will let you communicate using only your mind, although that stuff is pretty far out", he said.
Zuckerberg declared it that the AR platform would be the next major platform for computing.
For a company that began as a way for college students to see pictures of each other, Facebook's move toward augmented reality represents another step in its long evolution.
Starting today, basic features will be added to Facebook's smartphone apps using our existing cameras. "We're reminded of this this week by the tragedy in Cleveland", Zuckerberg said.
Analyst Jan Dawson, of Jackdaw Research, said Facebook's new tools and features were impressive but added that "most of them won't be in users' hands anytime soon". Launched on Oculus Rift, Spaces enables users to be placed virtually as a cartoon avatar in a space populated by up to four people. Well it seems that the latest update to the app confirms that as they are bringing a world lenses feature to make the photos and videos you share even more interesting.