Amazon rolls out chatbot tools in race to dominate voice-powered tech

Posted April 20, 2017

When Amazon Web Services (amzn) debuted over a decade ago, few companies bought computing resources on-demand from another.

Amazon's Lex service will allow developers to make conversational applications that rely on the speech recognition and deep learning tools that animate Alexa. Apps could perform tasks such as giving the latest news and weather, ordering food, booking holidays, and much more.

After paying $500 million for Portland, Oregon-based OTT services company Elemental two years ago, Amazon announced that the unit, rebranded as AWS Elemental, has booked Frontier Communications as a client.

As the name suggests, the service is the same artificial intelligence technology that Alexa is built on.

"Thousands of machine learning and deep learning experts across Amazon have been developing AI technologies for years, and Amazon Alexa includes some of the most sophisticated and powerful deep learning technologies in existence". Giving developers access to Amazon Lex will help the company continue to colonize this space. Our employees are now experimenting with new ideas using AWS cloud computing services for new product development and proof of concepts, while proactively simplifying processes across IT and business operations.

Customers can create chatbots for use with mobile devices, web applications, and chat platforms like Facebook Messenger, Slack, and Twilio (SMS), and publish directly from the Amazon Lex console.

However, Jassy took issue with another purported trend among companies to use multiple clouds as a hedge against both lock-in and potential performance issues, following an AWS outage for a few hours last fall.

AHA is using Amazon Lex's AI technology to "streamline" registration for its events, the organization said. "The world is rapidly changing and we are constantly rethinking traditional approaches to reach people at the pace that they live their everyday lives".

Freshdesk is a leading provider of cloud-based customer engagement software, allowing organizations to support customers through email, phone, websites, forums, and social media.

Vogels said that Amazon's headway in processing how humans write and speak would make conversational assistants or "chatbots" more helpful than the clunky tools they've been in the past. As a result, more enterprises are likely to be able to try Lex and build applications. With Alexa speech recognition and natural language technology, Amazon Lex maintains context in conversation, creating a more natural dialogue.

AWS Elemental will host several partners, including members of the AWS Elemental Technology Partner Program, who will share their AWS Elemental-enabled solutions for file storage, digital asset management, cloud video distribution, video editing, digital supply chain management and more; in addition, AWS service teams will join the booth to discuss the media and entertainment capabilities of Amazon S3 and Amazon Glacier storage solutions, the Amazon CloudFront content delivery network and Amazon Rekognition image analysis. Without naming names (although, come on, ten bucks says he was talking about Oracle) Jassy went on to decry the "lock in" mentality of the older database companies and promised attendees that AWS wouldn't hit customers with a hard sell on a new multiyear contract right at the end of the quarter, under pressure to make its numbers. "With Amazon Lex, we can empower Vonage customers to choose how and where they will engage with us - building intelligent interaction paths into existing voice and messaging channels".