Airtel and Amazon ink pact to provide superior online content

Posted April 20, 2017

Simple and Easy to Use - When purchased on, the Amazon Fire TV Stick comes automatically pre-registered so customers can immediately get started. Amazon Prime Video content can also be streamed in Ultra HD or 4K resolution for all Prime users. First unveiled in the year 2014, the Fire Stick made its way to India after 3 long years.

The device has a quad-core processor and supports fast WiFi for better quality streaming.

The Fire Stick TV plugs directly in to your TV's HDMI port just like the Google Chromecast. Amazon claims this can speed up video playback by 50 percent. It competes directly against streaming products like Chromecast, and Apple TV among others.

While rumours were circulating that the device may retail as low as Rs. 1,999 for Amazon Prime customers, this isn't the case. Also, a Rs. 499 Amazon pay balance will be credited to Amazon Pay balance.

Interestingly Amazon has also sent out media invites to select members of the press, where its country head, and country devices head are expected to be present.

India is the fifth market where Amazon Fire TV Stick, priced at Rs3,999, has been introduced-after the USA, the UK, Germany, and Japan.

ASAP: Like the abbreviation suggests, the ASAP feature is meant to help video buffer as quickly as possible.

Customers can enjoy the stand-up acts of Kenny Sebastian, one of India's top comedians with over 57 million views on his YouTube page and over half-a-million followers on Twitter.

The Fire TV Stick has its own set of apps loaded on the platform or, rather, the device.

Data Monitoring - Fire TV Stick allows customers in India to better manage their broadband use and data consumption. What's more, according to Whitten, "almost 100% of the Amazon Prime Video library is HEVC encoded". Note that Airtel has also tied up with Netflix for integrating video streaming onto its DTH boxes. Since your Android smartphone supports Google Assistant, you can use voice commands to control what's being shown on the television.

The device comes loaded with loads of TV series, movies, news, sports, music, and games.

While the data offer can be availed by existing and new Airtel home broadband and 4G home Wi-Fi customers, free access to content on Airtel Movies will be available to all Airtel mobile customers as well.