Adobe, Microsoft team up to share sales and marketing data

Posted March 21, 2017

At 'Summit Sneaks, ' Adobe will preview unannounced technology in areas including AI, VR and IoT. "Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint".

Not content with being one of the dominating forces on the marketing cloud scene - with its own Adobe Marketing Cloud pulling in a record US$1.631 billion in revenue in the 2016 financial year, Adobe says the Advertising Cloud already manages almost US$3.5 billion in annualised ad spend on behalf of more than 1,000 global clients. All these solutions are built upon Adobe's robust and scalable Cloud Platform. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, Adobe's underlying, cross-cloud architecture that unifies content and data.

The cloud also features enhanced integrations with Adobe Creative Cloud offerings like Photoshop, Dreamweaver and Illustrator.

Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud. The deal allowed Adobe to deliver its Cloud services on Microsoft Azure and Microsoft to make Adobe as its marketing service for Dynamics 365 enterprise. Microsoft first announced the partnership last September at its Ignite conference in Atlanta. "We're bringing in more data to have much more effective campaigns". "One of the biggest areas of growth for AEM has been customers that want to deploy in the cloud", Stark said. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.

Strengthening their partnership announcement from September a year ago further, Adobe and Microsoft are going to announce their first set of joint services created to help enterprises to transform their customer experience at the Adobe Summit today.

"It's something that's really popular with customers because they like time to value", Stark said, "and they want to get Experience Manager up really quickly, and this is the fastest way to do that".

The Advertising Cloud, on the other hand, is being touted as the very first end-to-end platform for managing a company's advertising needs across traditional TV and digital platforms. Key updates include new Sensei capabilities for enterprise customers as well as new tools and partner integrations available through Adobe I/O, Adobe's cross-cloud developer portal. It includes Adobe Media Optimizer and the recently acquired TubeMogul. "We offer a technology platform that is used to spend ad dollars across all channels, and we evaluate the performance of that media".