The company also launched their #BringBackTheBees project in which they handed out over 1.5 billion wildflower seeds to help the bees pollinate. Among the flower seeds included in Cheerios' giveaway, the Forget-Me-Not is banned in MA for being a noxious weed.
Twitter applauded Cheerios' move to help save the bees. For the first time this year, a bee species in the U.S. was declared endangered by the U.S. Fish and Wildlife Service.
The company said that by 2020 they hope to host 3,300 acres on their oat farms dedicated to growing wildflowers that are full of nutrients that the bees need.
Last week, Honey Nut Cheerios brand teams in the USA and Canada teamed up with Veseys Seeds to launch the #BringBackTheBees campaign, which intends to raise awareness about the declining pollinator population and hopefully reverse the trend.
Some critics are trying to stop the campaign saying that some of the wildflowers are potentially invasive so that they could be harmful to the ecosystem. "The seed varieties in the mix are not considered invasive".
An emerging issue appears to be the presence of the varroa mite, which is a ferocious parasite that can tear through honey bee colonies. "Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz".
If bee populations continue to decline, people would suffer a food crisis, because bees have an important role in the food supply. Mainly, those are habitat loss (nearly 40 percent of all land is used for agriculture, according to the Food and Agriculture Organization), climate change (the land that's left is changing, and this is shrinking the ranges of some bees) and rampant chemical use.