President Donald Trump plans to appoint a Republican media consultant with strong ties to Upstate New York to serve as White House communications director, according to several reports today.
CNN, citing two administration officials, said the announcement could come as soon as Friday, adding that Dubke did not respond to a request for comment.
However, the reported appointment could further ruffle feathers in the White House, with the network claiming some of Trump's long-time team members will be angered by the choice.
Before taking office, Trump named Jason Miller, a senior campaign and transition aide, to the role of communications director.
It is "the premier Republican media services firm", according to a description on its website.
Dubke's fellow co-founder of Crossroads, Steven J Law, served as former President George W Bush's US Deputy Secretary of Labor.
He is currentlya founding partner, along with Carl Forti and Brian Jones, at the Black Rock Group, a strategic communications and public affairs firm, based in Alexandria, Virginia.
Sean Spicer has been serving his role as press secretary and as interim White House communications.